In the world of underground hip-hop and streetwear culture, few names have generated as much raw energy and stylistic influence as the New Orleans duo $uicideboy$. Known not only for their dark, emotionally charged music but also for their distinct aesthetic, Ruby da Cherry and $lick Sloth (Scrim) have managed to carve out a fashion identity that resonates deeply with fans of modern alternative culture. Their style is a reflection of rebellion, authenticity, and creative freedom—traits that align perfectly with the mood of today’s fashion-forward youth.

This article explores how the $uicideboy$ have shaped and expressed their modern-day style, how it connects with streetwear trends, and why it matters in the evolving landscape of underground fashion.

A Brief Glimpse into $uicideboy$ Identity

Before breaking down the style, suicideboys merch  it’s important to understand what the $uicideboy$ represent. Emerging from the gritty streets of New Orleans, their music centers around themes of mental health struggles, addiction, nihilism, and existential thought. With such intense subject matter, it’s no surprise their fashion mirrors the raw, grunge, and alternative energy they’re known for.

Their style is not manufactured by stylists or labels—it’s built from real-life experiences, subcultural influences, and a refusal to conform. That’s what makes their fashion sense truly modern: it’s not about what’s trending, but about expressing identity without compromise.

The Core Elements of $uicideboy$ Style

The $uicideboy$ have a signature look that blends gothic streetwear, punk influences, skate culture, and elements of Southern hip-hop. Their fashion isn't flashy or traditional—it’s rugged, layered, and deeply expressive. Here are the key components of their look:

1. Dark and Neutral Color Palettes

Black, gray, army green, and washed-out tones dominate their wardrobe. The color choices reflect the themes in their music—moody, introspective, and raw. Whether they’re on stage or walking the streets, their color schemes help convey an atmosphere that’s haunting yet stylish.

2. Oversized and Distressed Clothing

Both Ruby and Scrim favor oversized hoodies, baggy pants, ripped jeans, and distressed fabrics. This oversized aesthetic taps into modern streetwear norms while also nodding to grunge and punk fashion. The baggy silhouettes provide comfort and a look of casual disinterest—both of which speak to the anti-mainstream sentiment they embrace.

3. Band Tees and Graphic Prints

Vintage metal and punk band tees are staples in the $uicideboy$ wardrobe. These pieces not only display their music taste but also serve as fashion statements. Graphic tees featuring skulls, cryptic slogans, or underground logos are part of the duo’s style DNA.

These shirts are rarely brand-new or high-end; often they’re thrifted, worn, and raw, further emphasizing authenticity and personal meaning over brand hype.

4. Tattoos and Accessories

Their heavily tattooed bodies serve as permanent fashion pieces, displaying everything from satanic symbolism to personal mantras and raw art. Tattoos for the $uicideboy$ are part of the outfit—they represent commitment to a culture, a lifestyle, and a mindset.

Their accessories—chains, beanies, rings, and occasionally ski masks—further extend their alternative and rebellious aesthetic.

$uicideboy$ and the Modern Streetwear Movement

What makes the $uicideboy$ style relevant in the modern fashion world is how it aligns with the rise of alternative streetwear. While mainstream fashion leans toward clean-cut athleisure and minimalist vibes, there’s a growing segment of young people embracing darker, more expressive fashion. The $uicideboy$ are at the center of this movement.

Their style echoes elements of brands like Vetements, Rick Owens, Misfits Republic, and Fear of God, but with a DIY, homegrown twist. They don’t chase clout-based fashion—they wear what resonates with their story.

Their merch line follows suit: oversized hoodies, graphic tees, dark tones, eerie fonts, and artwork that reflects their music. These items have become a staple for fans and underground fashion enthusiasts alike, symbolizing not just support for the band, but belonging to a subculture that doesn’t conform.

Influencing the Youth: Beyond the Music

The $uicideboy$ have amassed a loyal, global fanbase, and their fashion choices carry weight far beyond their music. Gen Z and young millennials connect with the duo’s unfiltered style because it represents freedom from perfection. In a world dominated by curated Instagram aesthetics, $uicideboy$ fashion is refreshingly flawed, real, and relatable.

Through Tumblr-inspired dark visuals, music videos featuring gritty streetwear, and merchandise drops that reflect underground culture, the $uicideboy$ have created an entire fashion identity that fans want to emulate. From high school halls to college campuses, you’ll see fans wearing black hoodies with bold back prints, cargo pants, and scuffed-up sneakers—all echoing the duo’s modern style.

Live Performances: Fashion on Display

When the suicide boys merch hit the stage, their fashion becomes performance art. Hoodies with hoods up, bandanas covering faces, dark visuals, and strobe lighting create an atmosphere of rebellious spirituality. Their clothing amplifies the energy of the performance, allowing fans to connect not only through the sound but also visually.

The minimalist, gritty aesthetic allows them to stand apart from other artists who opt for glitz and glamour. Their look says, “We’re here for the music, the energy, and the message—not the luxury.”

Collaborations and Merch Culture

Another way $uicideboy$ have influenced modern fashion is through their merch drops and limited-edition collabs. Their brand G59 Records* (short for Grey Five Nine) has become a fashion cult favorite, offering hoodies, tees, hats, and outerwear that mirror their signature dark style.

Unlike big streetwear brands that mass-produce for profit, the $uicideboy$ keep their collections small, meaningful, and exclusive. This creates hype not through artificial scarcity but through authenticity and demand. Fans proudly wear their merch as a symbol of identity—more than clothing, it becomes a wearable experience.

Breaking Norms and Setting Trends

Modern fashion thrives on disruption, and that’s exactly what the $uicideboy$ deliver. They reject red carpet norms, luxury fashion expectations, and mainstream aesthetics. Instead, they’ve built a visual language that blends depression-era grunge with modern-day swagger, hip-hop energy with punk ethics.

What they wear isn’t just about style—it’s about message. And in a fashion world hungry for storytelling, the $uicideboy$ remain an underground goldmine.

Final Thoughts: The New Face of Underground Fashion

In the end, the $uicideboy$ represent something rare in modern fashion—a style that’s unapologetically honest, imperfectly curated, and culturally relevant. Their fashion is not trend-chasing but culture-defining. It reflects their music, their roots, their fans, and their rejection of artificial beauty.

In a world where streetwear has become commercialized, the $uicideboy$ style offers a return to authentic street fashion, born from lived experience, emotional truth, and raw creativity.

Their influence will likely continue to grow, not just in underground music but across modern streetwear, inspiring a new generation of fans who believe that style isn’t about perfection—it’s about realness, expression, and rebellion.