Lateral Flow Assay Market Report: Unlocking Growth Potential and Addressing Challenges Lateral flow immunoassay, also known as immunochromatographic assays or strip tests, is an easy-to-use diagnostic tool to determine whether a target analyte, such as pathogens or biomarkers in humans or animals, is present or absent. As lateral flow assays are easy to use, cost-effective, and can detect multiple markers in samples, they are becoming increasingly popular for therapeutic drug monitoring. Additionally, the growing prevalence of infectious diseases and increasing investments by major market players propel the growth of the lateral flow assay market. Furthermore, the growing availability of various diagnostic tests due to increasing demand for lateral flow assay kits, home, and POC testing fuels the growth of the market. Read More - https://www.theinsightpartners.com/reports/lateral-flow-assay-market